Facebook ads management and Instagram ads for small businesses
Facebook and Instagram campaigns with conversion pages, audiences and Meta Pixel set up.
Book a consultation online in 2 minutes.
no missed calls
Instant form
What’s included
- Facebook and Instagram campaigns
- Conversion pages
- Audiences
- Meta Pixel set up
- Optimization based on real data
Facebook and Instagram ads that lead to an enquiry
Facebook ads management is about showing your offer to the right people in your area, on Facebook and Instagram, before they even search for your service on Google. Meta Ads work well for clear offers, visual services and remarketing to people who have already visited your website. They also complement Google Ads by reaching people who have not started searching yet.
We prepare the campaign end to end: the offer and the message, the creative direction, the audiences, the landing page or instant lead form, and conversion tracking with Meta Pixel. Every step is designed so that people can quickly call, send a message or book. We also check that your Facebook page and Instagram profile look active and trustworthy, because many people visit them before replying to an ad.
We test several messages and audiences in a controlled way, then move the budget towards what brings real enquiries. Reports focus on cost per enquiry, not on likes or reach, because a cheap click that never turns into a conversation is not a result. Creatives are refreshed when results start to drop, before the audience gets tired of seeing the same ad.
We work remotely, in English, with businesses in the UK, Ireland and across Europe. Your page, ad account and pixel stay under your own business account, and the ad budget is billed by Meta directly to you, so you keep control and access at all times.
Meta Ads are a good fit when
You have a clear offer
A consultation, an assessment, a package or a seasonal offer that is easy to explain in one image and one sentence.
Your service is visual
Before-and-after results, your premises, your team or finished projects that look good in a photo or a short video.
You want remarketing
To reach people again who visited your site or watched your videos but have not asked for a quote yet.
You serve a defined area
Your customers live within a clear radius, so the budget is not spread across people you cannot serve.
What Facebook and Instagram ads management includes
- Campaign strategy: objective, offer, audience and location
- Ad copy and direction for images or short videos
- Audiences: location, interests, remarketing and lookalike audiences
- A Meta instant lead form or a dedicated landing page
- Meta Pixel and events for forms, calls and WhatsApp
- A/B tests on messages and creatives
- Optimisation based on cost per enquiry, not on likes
- A clear monthly report with spend, enquiries and next steps
How we launch a Meta Ads campaign
Offer and audience
We agree what we are promoting, who it is for and which area the ads should cover.
Campaign structure
We choose the campaign objective, the audiences and a test budget you are comfortable with.
Conversion page
We prepare the instant lead form or the landing page that people reach after the click.
Pixel and events
We set up Meta Pixel and the conversion events before the campaign goes live.
Controlled launch
We start with several versions of the message and the creative to see what works.
Optimisation
We keep what brings enquiries, switch off the rest and refresh creatives when results drop.
What matters in a Facebook and Instagram campaign
The offer and the first seconds
On Facebook and Instagram people are not searching for your service; they are scrolling. Your ad has a few seconds to catch their attention, so the offer has to be concrete, such as a free consultation, an assessment or a fixed-price package, and the image or video should show something real from your business rather than generic stock photos. The first line of text matters as much as the picture.
Local audiences and remarketing
For local services we target an area around your location and use interests only where they genuinely help. Remarketing to people who visited your website or engaged with your page often brings the cheapest enquiries, because they already know who you are. We keep audiences broad enough for Meta’s delivery system to learn from the results, and avoid splitting a small budget too thinly.
Meta Pixel and Conversions API
Meta Pixel records actions on your website once the visitor has accepted marketing cookies. We set up events for forms, calls and WhatsApp so that Meta can show your ads to people more likely to ask for a quote, not just to click. Where your platform allows it, the Conversions API adds server-side events for more reliable measurement, which helps when browsers block some tracking.
Questions about Facebook ads management
Do Meta Ads work for local service businesses?
Yes, especially when you have a clear offer and a well-defined area. Ads can be shown only to people within a set radius of your location.
Is a Meta lead form or a landing page better?
A Meta lead form usually brings more enquiries, because people fill it in without leaving the app. A landing page usually brings better-informed enquiries. When the budget allows, we test both.
Do you set up Meta Pixel?
Yes. We set up Meta Pixel and events for forms, calls and WhatsApp, active only after the visitor accepts marketing cookies.
Do you create the images and videos?
We write the ad copy and prepare the creative direction for images or video. The material can be produced by us or by your team, depending on the resources you have.
How much does Facebook ads management cost?
The management fee is quoted after the free audit and the ad budget is paid separately to Meta. Meta Ads set-up is included in the Premium package, from €1,399.
How long before a campaign brings enquiries?
Ads can start delivering on the day they are approved, but Meta needs some data before results settle. We usually judge a campaign after a few weeks, depending on the budget.
Services that support your Meta campaigns
Let’s see what can bring you new clients.
Request a free audit or write to us directly. We’ll come back with the next steps.