Care home website design and online marketing
A caring, clear and verifiable presentation of care services, facilities, location and contact.
What we build for care homes
- Care services
- Facilities
- Location
- Clear, caring contact
Recommended services
Website design
Fast, clear websites ready for SEO, leads and paid campaigns.
SEO and Google indexing
Technical audit, indexing, local SEO structure and pages built for real searches.
Google Business Profile
Local presence optimization: complete profile, services, categories, photos and measurable actions.
A difficult decision that starts with clear information
Care home website design has to support one of the hardest decisions a family makes. People looking for a care home want to see the real rooms and spaces, the care on offer, the staff, the fees and how to arrange a visit, all before they pick up the phone. Many of them are searching on behalf of a parent, often under time pressure.
We build websites for residential care homes, nursing homes and senior living providers, with a clear description of care services, real photos, information about staff and visiting, fees guidance where you can publish it and quick contact by phone. Separate pages can cover residential care, nursing care, dementia care and respite stays, depending on what you offer. Contact details and visiting times are visible on every page.
The tone is warm and measured, without exaggerated promises. In England, providers that have a CQC rating must display their latest rating on their website, legibly and conspicuously, with a link to where the full report can be found on the CQC website; we place the CQC widget where families can see it. Care homes in Scotland, Wales, Northern Ireland and Ireland have their own regulators, and we follow the guidance that applies to you.
A good website also helps your team. When information about care, fees and visiting is clear online, families call better prepared and phone conversations are shorter and more useful. Calls and visit requests from the website, Google Maps and ads are tracked separately. We built the website for Căminul Silenzia, a residential care home near Bucharest, which you can see in our portfolio.
The information that matters to families
Real conditions
Rooms, lounges, the dining room and the garden, shown in real photos rather than stock images.
Care and staff
Which personal care, nursing or dementia care services are included, and who provides them.
Fees
Indicative weekly or monthly fees, or a clear explanation of what affects the final cost.
Visits
How and when families can visit the home, meet the staff and ask questions before deciding.
Inspection and trust
The latest inspection rating where required, plus clear contact details and a named manager.
Recommended pages for a care home website
- Care services, daily life and activities
- A photo gallery of the real rooms and spaces
- Staff, routines and visiting arrangements
- Fees guidance and what is included
- Visit booking by phone, WhatsApp or form
- Frequently asked questions from families
- Location, access and the surrounding area
- Your latest inspection rating where required, such as the CQC widget in England
How we work with a care home
Audit
We review your site, your Google profile and what families search for in your area.
Structure
We put the information families look for first at the top, in the order they need it.
Copy and photos
We write a caring, factual presentation, which you check and approve before launch.
Design and development
We build a clear site with large text that older visitors can read easily too.
Local SEO
We optimise your Google Business Profile and the pages for your town and county.
Tracking
We measure calls and visit requests by source: the website, Google Maps and ads.
What families look for when choosing a care home
Transparency about care
Families want to know exactly what is included: personal care, nursing, dementia care, meals, activities and support at night. A clear page for each type of care, explaining who it is for and how needs are assessed, answers the questions that come up in the first phone call and helps families decide whether to arrange a visit. It also saves your team from repeating the same explanations.
Real photos and visits
Real photos of the rooms, lounges, dining room and garden matter more than any text. Booking a visit, by phone or a short form, is the natural step before a decision and should be visible on every page. Photos show spaces and activities, and residents appear only with their consent. Updating the gallery a few times a year shows families that the home is cared for.
Local searches
Most searches combine the type of care with a place, such as “care home + town”, “nursing home near me” or “dementia care + county”. An optimised Google Business Profile, reviews from families and pages that clearly mention your town and the surrounding area help the home appear in these searches, and make it easier for families to find your phone number.
Questions about care home website design
What information should a care home website include?
Care services, accommodation, staff, visiting arrangements, indicative fees, contact details and, where required, your latest inspection rating. Families look for transparency before they call.
Should we publish our fees?
Indicative fees or a range help families decide whether to call. You can explain what affects the final cost, such as the level of care needed.
How does the care home appear in local searches?
Through an optimised Google Business Profile, real photos, reviews from families and website pages that clearly mention your town and area.
How much does a care home website cost?
A brochure site starts from €469 and a complete site with a gallery and care service pages starts from €849. The final quote follows the free audit.
How long does it take to build a care home website?
A brochure site usually takes 7-10 working days and a complete site with a gallery and care pages 14-21 working days. Real photos of the home are the most important material to prepare.
How do you protect residents’ privacy?
We use only photos of spaces, or of people who have given their consent. We recommend images of rooms, lounges and activities without residents’ faces, and the copy contains no information about anyone’s health.
Recommended services for care homes
Let’s see what can bring you new clients.
Request a free audit or write to us directly. We’ll come back with the next steps.