Landing page design for Google Ads and Meta Ads campaigns
Dedicated pages for Google Ads, Meta Ads, local services and lead generation campaigns.
What’s included
- Pages for Google Ads and Meta Ads
- Local services and lead generation
- Tracking for forms, calls and WhatsApp
- Mobile-first
- Clear calls to action
One page, one offer, one action
Landing page design is about one page with one job: turning the visitor who clicked your ad into a call, a message or a quote request. It is the page people see straight after they click on a Google or Meta ad, so it has to continue the conversation the ad started. Nothing on the page should pull attention away from that action.
We build landing pages for Google Ads, Meta Ads and local services: a headline that repeats the promise of the ad, clear benefits, proof that builds trust, answers to common objections and contact buttons that stay visible as people scroll. Each page is built for one campaign or one service, so the message stays focused from the headline to the button.
The page loads quickly on mobile and has tracking in place from day one, so you know exactly how many enquiries each campaign brings and can test different versions. Variants can be tested later without rebuilding the page.
The gap between a campaign that loses money and one that pays for itself is often the landing page, not the ad. The same budget sent to a general homepage or to a page built for the offer in the ad can produce a very different number of enquiries. That is why we start from the keywords and the campaign message, and after launch we follow the page’s conversion rate and suggest improvements based on real data.
A dedicated landing page makes sense when
You run paid ads
You pay for every click and want each one to land on a page that matches the ad people just saw.
You have a priority service
A treatment, a type of project or an offer that deserves a page of its own, with its own message.
You do not have a full site yet
You start with one good page that brings enquiries, and grow it into a complete website later.
Your homepage tries to do everything
Visitors from ads land on a general page and cannot quickly find the offer they clicked on.
What a landing page includes
- A conversion-focused structure built around your offer
- Sales copy and trust sections with your real proof
- Responsive design that loads quickly on mobile
- A form with validation and spam protection
- Call and WhatsApp buttons that stay in view
- Conversion events in GA4, Google Tag Manager and Meta Pixel
- A set-up that is ready for A/B tests later
- A final test of every button and form before launch
How we build a landing page
The offer
We agree the promise, the audience and the one action you want visitors to take.
Structure and copy
We set the order of the sections and write the headline, benefits and answers to objections.
Design
We design the page for mobile first, then adapt it for larger screens.
Development
We build the page, the form with spam protection and the call and WhatsApp buttons.
Tracking
We set up conversions in GA4, Google Tag Manager and Meta Pixel and test each event.
Launch and testing
We publish the page, test every action on real devices and connect it to your campaigns.
What makes a landing page convert
The same message as the ad
The visitor clicked on a promise. If the page talks about something else, they leave. The headline repeats the promise of the ad, and the first lines say clearly what the visitor gets, what it costs or how the price is worked out, and what to do next. For Google Ads, this relevance also feeds the landing page experience part of Quality Score, which affects what you pay per click.
Trust before the form
Before leaving their details, visitors want proof: real projects, reviews, qualifications, guarantees or an explanation of the process. We place this proof near the contact button, not at the bottom of the page, and answer the usual objections directly: price, timing and risk. Honest, specific information works better than big claims, and it attracts enquiries from people who are a better fit.
A short form and a visible call button
Every extra field means fewer enquiries. We ask only for what you need for a first reply, and on mobile the call and WhatsApp buttons stay within reach. Every action is tracked, so we can test different headlines, offers or section orders and keep the version that brings more enquiries at the same budget, instead of guessing what might work better.
Questions about landing page design
Can I have a landing page without a full website?
Yes. You can start with a dedicated page for your campaign and extend it into a complete website later, without rebuilding it.
What is the difference between a landing page and a normal web page?
A normal page presents information and links to other pages. A landing page has one offer and one action, with no distractions.
How much does a landing page cost?
A landing page for ads is included in the Growth package, from €849. A standalone landing page is quoted after the free audit, depending on the sections, copy and integrations.
How long does it take to build a landing page?
The timeline for a standalone page is agreed before we start, based on the copy and integrations needed. As part of the Growth package, the whole project usually takes 14-21 working days.
Does it include a form and tracking?
Yes. The form has validation and spam protection, and form submissions, calls and WhatsApp clicks are tracked as conversions.
What do I need to provide?
Your offer, the price or how it is calculated, real proof such as projects, reviews or qualifications, and your contact details. We handle the structure, copy, design, form and conversion tracking.
Let’s see what can bring you new clients.
Request a free audit or write to us directly. We’ll come back with the next steps.