Google Ads management for businesses that want enquiries
Search, Performance Max and lead generation campaigns, with tracking and clear landing pages.
Dentist, same-day appointments – Your clinic
Dental emergencies. Book online in 2 minutes.
What’s included
- Search and Performance Max campaigns
- Lead generation
- Dedicated landing pages
- Conversion tracking with GA4 and GTM
- Clear reporting and monthly optimization
Ads that appear when customers search for your service
Google Ads puts your business in front of people who are searching for your service right now. Good Google Ads management comes down to three things: the keywords you pay for, the page people land on and accurate conversion tracking. Get those right and you can see what your budget brings back. Without them, even a generous budget can disappear on clicks that never turn into customers.
We build Search campaigns around your services and the areas you cover, with ads written for the real intent behind each search, and we use Performance Max where it makes sense. Every campaign sends visitors to a relevant page with a call button, WhatsApp or a short form. Campaigns are split by service, so you can see which ones pay for themselves and move budget between them.
We set up conversions in GA4 and Google Tag Manager so you can see how many calls, messages and form enquiries each campaign brought in. Monthly optimisation is based on those numbers, not on impressions or clicks. Calls from the ads themselves are tracked too, as well as taps on the phone number on your website.
We work remotely with businesses in the UK, Ireland and the rest of Europe, in English. We recommend that the ad account stays in your name, with billing going directly to Google, so you keep full access and the history of your campaigns whatever happens. If you already run campaigns, we start with an audit of the existing account rather than rebuilding everything from scratch.
Google Ads works well when
People search for your service
There are clear searches such as “emergency dentist” or “loft conversion builder” in the area you cover.
Your offer is clear
The service, the area and the steps to a booking or a quote are easy to explain in a short ad.
You can measure enquiries
Calls, messages and forms are tracked, so the budget can be judged on enquiries rather than clicks.
You can answer quickly
Someone can pick up the phone or reply to messages promptly while the campaigns are running.
What our Google Ads management includes
- Keyword and search intent research by service and location
- Account structure: campaigns, ad groups and negative keywords
- Ad copy and assets: call, location and sitelink assets
- A dedicated landing page or recommendations for your existing page
- Conversion tracking for calls, WhatsApp and forms in GA4 and Google Tag Manager
- Budget recommendations by service and by season
- Monthly optimisation of search terms, bids and ads
- A clear report: spend, enquiries and cost per enquiry
From brief to the first enquiries
Brief or account audit
We look at which services are profitable for you and what has already been tried in Google Ads.
Keywords
We choose searches with buying intent and exclude the ones that would only waste your budget.
Landing page and tracking
We prepare the landing page and test the conversions before anything goes live.
Launch
We start the campaigns with a controlled daily budget and a clear list of what to watch.
Testing
We check that every call, WhatsApp click and form is recorded correctly in Google Ads.
Optimisation
We adjust keywords, bids and ads every month based on real enquiries, not on clicks.
What affects your Google Ads results
Keywords and match types
Not every search has buying intent. “Dental implant cost Dublin” brings a different visitor from “what is a dental implant”. We pick keywords with clear intent, use controlled match types and keep adding negative keywords, so the budget is not spent on searches that will never turn into customers. The search terms report is reviewed every month, and anything irrelevant is excluded straight away.
Quality Score and the landing page
Google rates how relevant your ad and landing page are to each search. A fast page that repeats the promise of the ad and keeps the contact options in view can lower your cost per click and raise your conversion rate. That is why we prepare the landing page together with the campaign, not as an afterthought once the budget is already running and the first clicks are being paid for.
Conversion tracking
Without measured conversions, optimisation is based on clicks, not customers. We set up events for calls, WhatsApp and forms, check that they fire correctly and import them into Google Ads, so automated bidding strategies optimise for real enquiries. Tracking respects each visitor’s cookie choices, and the same data feeds your monthly report, so you see spend and enquiries side by side.
Questions about Google Ads management
What minimum budget do you recommend for Google Ads?
It depends on the cost per click in your sector and area. After the keyword research we tell you which monthly budget makes sense to collect enough data for optimisation.
How much does Google Ads management cost?
The management fee is quoted after the free audit, and the ad budget is paid separately to Google. Google Ads set-up is included in the Premium package, from €1,399.
How soon will I see enquiries?
Search campaigns can bring clicks within days of launch, once the ads are approved. The first weeks are a learning period, so we judge results on at least a full month of data.
Can I run Google Ads without a dedicated landing page?
You can, but a page for each service usually improves the quality of enquiries and lowers the cost per enquiry, because the ad and the page say the same thing.
Do you track calls and form enquiries?
Yes. We set up conversions for calls, WhatsApp and forms in GA4 and Google Tag Manager, based on the visitor’s cookie consent.
Can you take over an existing Google Ads account?
Yes. We start with an account audit covering structure, search terms, conversions and spend, then propose the fixes.
Services that make Google Ads work harder
Let’s see what can bring you new clients.
Request a free audit or write to us directly. We’ll come back with the next steps.